We’re looking for a Digital Analytics Coordinator to join the Communications Directorate at the Royal College of Radiologists. In this role, you’ll analyse performance across our website, email and social channels, using tools such as GA4, Google Tag Manager, Search Console, Sprout Social and Dotdigital to turn complex data into clear insight that helps shape how we plan content, campaigns and digital improvements across the College.

Working closely with colleagues across the Content and Brand teams, you’ll play a key role in helping us understand what’s working, where we can improve, and how we can enhance the digital experience we provide for our members.

This role would suit someone who enjoys digging into digital performance data, spotting patterns and translating analytics into practical recommendations. If that sounds like you, we’d love to hear from you.

• Gather, analyse and present performance data across the College’s digital channels, including website, email and social media.
• Maintain analytics dashboards across platforms such as GA4, Google Tag Manager, Search Console, Sprout Social and Dotdigital, providing clear and regular insight into performance.
• Produce reports highlighting trends, high-performing content and opportunities to improve engagement.
• Identify patterns and trends in digital performance data and translate them into practical recommendations that improve content, campaigns and user journeys.
• Monitor website traffic, search performance and user journeys, identifying opportunities to improve SEO and emerging generative search optimisation (GEO) and discoverability.
• Work with colleagues to ensure content is well structured, tagged and optimised for search and accessibility.
• Manage email segmentation and testing activity to improve targeting and audience engagement.
• Translate complex analytics into clear, actionable recommendations for colleagues across the organisation. 

• Experience analysing and interpreting digital performance data from platforms such as GA4, Search Console, Sprout Social, Dotdigital or similar tools to shape content and marketing decisions.
• Strong understanding of SEO and GEO, website performance and digital engagement metrics.
• Experience creating dashboards, automated reports and data visualisations.
• The ability to translate complex data into clear and practical recommendations for non-specialist colleagues.
• Excellent attention to detail and a strong commitment to data quality and accuracy.
• Strong organisational skills and the ability to manage multiple reporting cycles and priorities.
• A collaborative approach and confidence working with colleagues across teams.